Founder's Note

ONE STEP AFTER ANOTHER

Veronica, founder of TVL | TheVerticaLine

TVL was born from the time dedicated to choices,
not from the urgency of filling spaces.

I grew up in Bergamo, in a family where hands knew how to create:
my father with wood, my mother with needle and thread.

From them I learned that things done well require time, care, and intention.
And that beauty, true beauty, is born from simplicity and the courage to remain true to oneself.

TVL was born from here.
From a suspended moment, in which everything slows down.
From a silent space where you can observe, touch, imagine.
From a deep need: to build something that truly speaks to me and to those who feel they want to walk the world at their own pace.

Before founding TVL, I worked for thirteen years at a French brand known for denim.
They were intense years, fundamental for my education.
They allowed me to understand every phase, even the most hidden ones, that lie behind and within a project.

At a certain point, however, I felt that it was no longer enough.
I wanted something that was just mine, without compromise.
So, in 2020, I created TVL | TheVerticaLine.

TVL is a project that takes a stand.

The vertical line that runs through each sneaker is much more than a graphic sign.
It is the symbol of this belief: individuality.
It is an essential, decisive, identity-based manifesto.
It doesn't divide, it defines.

It represents the courage to remain true to oneself, even when choosing to go against trends.

Each model is a gesture.
A balance between past and present, between craftsmanship and research, between surprising materials and timeless shapes.

Because even sneakers, if designed sensibly, can become a symbol.
A way of being in the world.

Walking with TVL means choosing with awareness.
It's deciding that every step can leave a trace.
That style is an act of coherence, even before being aesthetic.

TVL is this:
An invitation to make space.
To leave a mark.

Walking, one step after another,
in its own direction.

With respect.
With presence.
With verticality.

Veronica